Full speed: The theme from last month’s Cisco Partner Summit speaks volumes about the company’s vision—not to mention it’s understanding and embrace of how quickly our industry is evolving. Most of all, it gives Cisco’s partners in the security and software areas a lot to be excited about.Focusing on the ever-changing digital climate and the company’s continuing move to a subscription-based model, the Cisco Partner Summit moved full-throttle into its strategy for investing in security, software and services.While rapid change can be unnerving, it’s also inevitable and unstoppable. The innovations we’re seeing today from Cisco offer organizations more opportunities than ever to focus on and solve business challenges. Solving those challenges demands that organizations—whether commercial or public sector—evaluate their own business models to ensure they have the skill sets and resources necessary to thrive amid so much transformation.Cisco CEO Chuck Robbins clearly understands the value the channel provides. Never was that more evident than during the Partner Summit, during which he outlined the critical role channel partners will play in the company’s strategy moving forward.Earlier this year Cisco explained its evolving partner strategy, including its concentration on simplification, alignment and a new value exchange between itself and the channel. The message from the partner summit aligns with this, proving that Cisco is not only committed to these steps, but that it sees them as critical components of its business model.Cisco is already bringing this model to fruition in the security sector. By investing nearly $5 billion in security research, development and acquisitions over the last three years, the company has positioned itself as an industry leader. At the summit, Cisco doubled down on this with a host of measures to drive profitability for security partners.Take, for example, the company’s increasing memorandums of understanding regarding specific technologies, along with increased security incentives in its Value Incentive Program. The timing couldn’t be better. Information security has become one of the highest priorities for organizations, particularly federal clients like ours.At Sirius Federal, we envision 2017 being the year of security, software and services. With its enhanced strategy, Cisco can help make that vision a reality.

– See more at: https://www.siriusfederal.com/full-speed-cisco-partner-summit-sets-the-tone-for-the-future/#sthash.46olWj4p.dpuf

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